WTA signs 'game-changing' media rights deal

SerenaWilliams

The agreement is the biggest in the history of women's sport.

WTA chairman and CEO Stacey Allaster said the deal would give women's tennis incredible exposure.

"This is a game-changing and historic moment for our fans and for women's sport," Allaster said in a statement.

"Our new broadcast strategy to produce all 2,000 main draw singles matches in partnership with PERFORM will deliver exponential global exposure for our players, tournaments and partners."

WTA Media – a joint endeavour – is being introduced to produce all main-draw singles matches and semi-finals and finals of all doubles matches from 2017.

News content will increase by 40 per cent, while there will also be additional magazine shows and off-court products.

Allaster said: "We are extremely excited by a shared vision of delivering the quality and quantity content our fans deserve.

"PERFORM's unprecedented investment in the WTA signals a new era - not only for women's tennis but also for women's professional sports the world around."

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