Bonds' reject Kyrgios association

nick kyrgios

Following his questionable sledge of world number five Stanislas Wawrinka at the Montreal Open last week where he exclaimed, “Kokkinakis banged your girlfriend,” Kyrgios has been dumped by one of his major sponsors, Bonds. 

The 20-year-old was named a Bonds ambassador in 2014, and was quick to walk on the thin ice with the hosiery giant, revealing that he actually preferred Nike under-garments, or nothing at all. 

Following his latest spat, Bonds were quick to jump on the front-foot and defend their position on Kyrgios’ association with the brand. 

In a statement to Fairfax Media, Bonds’ Group Marketing Manager Tanya Deans said: “Just after (Nick Kyrgios’) win at Wimbledon last year we signed him for a campaign that we did on men’s underpants but that was a three month deal, so he hasn’t been associated with the brand since last October.”

It seems as though the first of Kyrgios' sponsors has dropped off the perch, but how many will follow if he keeps sticking his neck out like this?

Author(s)