The issue of prizemoney in tennis is always a contentious one, but never more so than in the early rounds of the grand slams.
The professional cohort - led by the likes of Roger Federer - have campaigned for more money for early-round losers at major events, as they battle to make a living from the worldwide professional sport.
It's hard not to compare the efforts of gallant first-round losers to well-beaten first-up failures - and there were some interesting numbers crunched on day one of the Australian Open.
Russia's Olga Puchkova was handed a double-bagel defeat by countrywoman Maria Sharapova in the first match on Rod Laver Arena on Monday morning, earning her a handy $27,600.
That's $1200 per point won for the world number 107 Puchkova - she won 23 in total, including three double faults from Sharapova. Not bad money if you can get it, right?
Sure, the remuneration for having to face a potential title winner Sharapova in the opening round might be fair - when put in that context - but it certainly is not, when compared to some players who were pipped in the same round.
Take Belgium's Ruben Bemelmans for example. He lost 11-9 in the fifth set to Edouard Roger-Vasselin on Monday, in a four-hour-and-25-minute marathon.
Bemelmans actually won more points than his opponent (210-204), but of course, that means nothing in the context of a tennis match, as the Frenchman prevailed on Court 11.
But despite Bemelmans' efforts, he also walks away with $27,600 for his efforts. That equates to $920 per game won. That's right - less than what Puchkova got per point.
Now I'm sure to incur the wrath of all and sundry for even thinking about taking a swipe at the quality of women's tennis being inferior to that of the men's game - but I'm not doing that.
What I'm suggesting as a fair solution to an imbalance problem is a slanted prizemoney scale which would reward players that are competitive in grand slam contests, and punishes those that are less so.
It seems to be a win-win for all - it ensures every player, every time of day will be doing their utmost to win games and sets.
Professional players are up in arms about the lack of prizemoney at the big tournaments in the early rounds, but all the fans are asking for is some effort to reward such big dollars.
There should be no excuse then for players to throw in the towel and succumb to a less-entertaining whitewash, and encourage them to battle to the end.
The argument for more prizemoney extends to things such as flights, accommodation, coaches, physios etc, however with performances such as Puchkova's - she is just one of many examples.
But all the tennis faithful want to see is more desire and more score on the board from some players, rather than have the ATP and WTA serve up the dollars on a silver platter.