Victory at last year’s Australian Open in Sydney sparked Spieth’s meteoric rise to the top of the tree. He went on to claim five US PGA Tour victories in 2015 including The Masters, US Open and The Tour Championship.
Spieth’s dominance coincides with the growth of US sports apparel company Under Armour, who, after he won The Masters in April, extended their partnership with him for a further 10 years.
Under Armour’s new brand campaign ‘Rule Yourself’ launched today in Australia, is headlined by Spieth alongside fellow Under Armour athletes NBA MVP Stephen Curry, Super Bowl Champion Tom Brady and American Ballet Theatre Principal dancer Misty Copeland. It is in fact pretty cool
2015 may have been a massive year of growth for both Jordan Spieth and Under Armour, but as he returns to Australia once again, might it herald the beginning of an even greater twelve months? With Spieth, count nothing out.