The NFL and YouTube announced a partnership Monday morning, revealing the league will have its own channel for gameday highlights and much more.
The deal doesn't allow the league to stream entire games (which was rumored in 2013), but the NFL will upload in-game footage. The deal will happen quick, with the first highlights coming from this week's Super Bowl between the Patriots and Seahawks.
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Other clips to be added to the page, located at YouTube.com/NFL, include game previews, postgame recaps, news clips, analysis, fantasy football advice and other content from NFL Network and NFL.com.
"Partnering with YouTube and Google provides the NFL unique access to millions of highly engaged fans through the global leader in video and search," said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League in a statement. "We continue to see an insatiable appetite for digital video content, and this partnership further expands fans' ability to discover and access NFL content throughout the year."
YouTube already has deals with MLB, the NBA and the NHL, so it only make sense for football to join the party. The NFL is getting serious about distributing videos, as it also made a deal with Facebook last month.
In addition to the YouTube channel, Google will provide detailed information about games and scores, including kickoff times and which networks will air the games. This will be available via Google's "OneBox" results format. You can preview by searching "Seahawks" on Google.