Despite tireless efforts, the NFL just can't escape Marshawn Lynch's crotch.
The Seahawks star running back has agreed to an endorsement deal that will match any money he could lose if the league fines him for any further crotch grabbing. According to SB Nation, MeUndies.com will match Lynch's potential fines and donate the money to his charity, Fam 1st Family Foundation.
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Adam Schefter took to Facebook to share the details of the endorsement.
If the NFL fines Seahawks RB Marshawn Lynch for another obscene gesture during Super Bowl, he will receive a matching grant for his charity, Fam 1st Family Foundation.
Underwear brand MeUndies.com has agreed to match Lynch's fines this Sunday by donating to Fam 1st Family Foundation, which is dedicated to mentoring children on the importance of education, literacy, and self-esteem.
MeUndies has agreed to donate $20,000 to Fam 1st Family Foundation for Lynch's most recent fine and an additional $20,000 (up to $100,000) for every touchdown he scores during the Super Bowl to cover any fines incurred as a result of Lynch expressing himself freely.
It is Lynch's third marketing deal this week to go along with Skittles and Progressive. And so while he could be losing money, he also is making plenty of it.
"Marshawn is under scrutiny for a pain we've all felt, and we stepped in to help Beast Mode with great fitting, non-riding underwear," the company said in a statement. "MeUndies empowers people to express themselves freely in the midst of any situation and eliminates the need to readjust down there. "
MeUndies said it wants Lynch to focus on preparing for the Super Bowl and not have to worry about expressing himself. MeUndies is the same company that helped Cowboys RB Joseph Randle give away underwear in his community and turn a negative situation into a positive one after he was caught shoplifting.
Lynch has already been fined by the league twice this season for his signature touchdown celebration. He was fined $11,500 for grabbing his crotch after scoring against the Cardinals in Week 16, then fined an additional $20,000 for the same gesture after scoring against the Packers in the NFC Championship game.
As if that wasn't bad enough, the league warned the Seahawks that they would be penalized 15 yards for unsportsmanlike conduct if Lynch repeated the gesture during the Super Bowl.