A modest Jack Riewoldt has declared he's not thinking at all about winning the 2010 Coleman Medal but focused instead on playing his role for the Tigers each week.
With 61 goals from 16 rounds, Riewoldt leads to race to become the AFL's leading goalscorer from Bulldogs veteran Barry Hall on 54 and West Coast's Mark LeCras, whose record haul of 12 goals last Saturday elevated him to third in the standings on 50 for the season so far.
Speaking at Punt Road on Tuesday, Riewoldt said the Coleman is simply not on his radar.
"It's all about everyone playing their role," Riewoldt said.
"I've just been lucky to get on the end of a few this year and I've been kicking pretty straight too which is good."
"Since I've been here, this is my fourth year at Richmond, I've progressed slowly and taken baby steps every year."
"This year I've been a bit more of a focal point and I've worked hard to step into some pretty big shoes and I've still got a long way to go before I can be the calibre of player that Matthew (Richardson) was, but at the moment I'm just trying to do my best for the side."
Riewoldt said he had tremendous respect for Hall and was amazed by LeCras' performance in almost single-handedly lifting the Eagles over the line against the Bombers.
"It's great for the game to see guys kicking 10-plus goals, eight-plus goals," he said.
"Fans come along to see high-scoring games and if you've got guys kicking that amount of goals in a game it's going to make the game a better spectacle."
Riewoldt doesn't believe the Tigers' bubble has burst after last Sunday's 50-point loss to North Melbourne which ended the club's four-game winning streak.
He said everyone at Punt Road is excited about the challenge of rebounding this week against competition leaders Collingwood.
"I think the thing that Collingwood do really well is they play a really good team defence," Riewoldt said.
"Our defenders have been watching them this year and trying to pick up points on how they play, guys like Harry O'Brien ... and Ben Reid as well down back."
"Presti (Simon Prestigiacomo) is the obvious match-up (for me) - full-forward, full-back - but it's our forward line versus their forward line."
"If they're going to drop guys in front of me then guys like Andy Collins, Robbie Nahas will be bobbing up around centre half-forward and that's what we're trying to work on."
Riewoldt, who's contracted until the end of 2011, said he's made a pact with the team-mates from his draft year, 2006, to stick together and see it through at Tigerland.
"I'm a happy Tiger and will be for life, I think," he said.
"I think we've just got this inner belief that we're going to be good in two or three years' time, we're going to be a powerhouse of the AFL."