The AFL has launched a formal investigation into allegations that Brisbane forward Brendan Fevola disseminated nude photographs of former lover Lara Bingle to friends and colleagues.
Speaking at Punt Road on Tuesday at the announcement of improved Federal funding for the league's Respect and Responsibility program, AFL operations manager Adrian Anderson declined to elaborate the sanctions that could apply against Fevola.
But Anderson confirmed that the 29-year-old and his club would be interviewed in the coming days.
"We find unacceptable any behaviour of taking a photo of a woman without her consent and circulating that," Anderson said. "It's completely unacceptable from an AFL point of view."
"Whether that's happened in that particular case we're not aware at the moment."
"We'll talk to the club, talk to Brendan Fevola ... to determine whether any further action is warranted."
"We'll make those inquiries before we decide any particular action in this case."
"There are some court proceedings that have been foreshadowed (by Bingle) and we will monitor those as well."
This latest incident in a catalogue of misdemeanours involving Fevola erupted on Monday when Woman's Day magazine published a photo of Bingle taken in the shower.
It was allegedly taken by Fevola during a brief affair several years ago.
The magazine quoted unnamed sources who claimed that the image had been 'passed around to others' in the football community.
Anderson sidestepped questions on whether the league was keen to know whether any other players were involved in the dissemination of the offending picture or whether action would be taken against those players.
The league's stance was echoed by the Federal Minister for the Status of Women, Tanya Plibersek at Tuesday's funding announcement.
"If anyone takes a photograph without someone's permission and circulates it, that's pretty poor behaviour and that's not the sort of behaviour that society in general considers acceptable," she said.